Charge What You're Worth (Before You Burn Out)

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Struggling to price your services confidently? You're not alone. This candid conversation between Jade and Paul Dono tackles the widespread problem of business owners undervaluing their expertise and time.

We've noticed a pattern across our client base—and in our own accounting practice—where small business owners consistently undercharge, overdeliver, and ultimately burn out. Drawing from real examples, we explore why so many entrepreneurs fall into this trap and how it creates a cycle that hinders business growth and personal wellbeing.

The signs are often subtle: quickly offering discounts when customers hesitate, constantly performing unpaid work, feeling resentful of client demands, and obsessively comparing your prices to competitors who may not even be profitable themselves. But recognizing these patterns is the first step toward breaking them.

Through practical guidance and personal stories, we share strategies for determining your true value, including gathering testimonials, understanding the problems you solve, protecting your time, and learning to confidently communicate your worth. We explain why saying no to ill-fitting clients might be one of the most profitable decisions you'll make, and how proper pricing creates perceived value that attracts the right customers.

This episode isn't just about making more money (though that's certainly a benefit)—it's about creating a sustainable business that allows you the freedom and flexibility that likely motivated you to become an entrepreneur in the first place. Whether you're just starting out or have been in business for years, these insights will help you break free from undervaluing patterns and price with confidence.

Listen in and discover how knowing your true worth transforms not just your bottom line, but your entire business experience.

🎧 Listen now on Spotify & Apple Music and don’t forget to subscribe, share, and leave a review – and send us your questions for future episodes!