Under Armour Pivots, and Pivots, and Pivots

Under Armour's rise over the past decade and more has been awesome to watch. They've built a culture and strong brand awareness across multiple sports. However, in recent weeks the news surrounding the company hasn't been as rosy. From cancelling massive contracts with UCLA and UC-Berkeley to looking for a buyer for MyFitnessPal, which they purchased for nearly $500m in 2015, the UA landscape is changing quickly. In this episode Matt and Jason talk about these transactions and whether they signal a positive shift or a sign of rough water ahead. 

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