74: How Katie Lantukh Turned Messaging Strategy into a LinkedIn Referral Engine

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This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.

Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate what they do in a way that feels aligned, strategic, and clear.

In this episode, we talk about:

• What “messaging” actually means (and why so many people misunderstand it)
• Why LinkedIn has become a powerful brand-building tool
• How to use AI to generate better content ideas without sounding robotic
• Katie’s favorite way to build trust on LinkedIn (even if you never send a cold DM)
• What she’s learned from posting consistently for over a year and how it changed her website, her strategy, and her referral network

We also get into the difference between thought leadership and sales copy, the surprising power of lurkers, and what it really looks like to market your business in a way that matches your energy.

Plus: Katie shares the unexpected way her business grew alongside her daughter — and why her origin story starts with pie.

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Connect with Katie:

• murphy.marketing
• LinkedIn: @katielantukh
• Instagram: @KatieLantukh
• Or check out these on-demand resources and live LinkedIn workshops

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co