41: Crafting Stories That Resonate: Mark VanderSys on Building Authentic Brand Narratives

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What makes a story unforgettable? How do you create visuals that go beyond beautiful and truly resonate? Mark VanderSys, founder of Pixellight Creative, has spent decades mastering the art of storytelling through film and photography—and he’s here to share his secrets.

In this inspiring episode, Mark takes us behind the scenes of his creative process and business journey, exploring:
🎥 The three essentials for a great headshot: genuine, professional, and approachable
🎥 How he discovers and highlights the human stories that define a brand
🎥 The balance of creativity, family life, and building a business on your own terms
🎥 Why understanding conflict is essential to any compelling narrative

Mark also opens up about adapting his business to today’s fast-paced marketing landscape and how tools like AI are reshaping the way stories are told. Whether you’re an entrepreneur, a creative, or simply someone who loves a great story, this episode will leave you inspired to tell yours in a way that truly connects.

Connect with Mark: 

• Instagram: https://www.instagram.com/pixellightcreative/
• LinkedIn: https://www.linkedin.com/in/markvandersys/

Grab Mark's 3 Psychological Principles to Make Your Brand Unforgettable
https://go.yourstoryadvantage.com/Amy

Instagram:

@amyschutte_

Work with us: www.hudsonandco.co