008 - The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid

In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.