Business of PR
The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society.
The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes.
Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool.
Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.
- Update frequency
- every 16 days
- Average duration
- 52 minutes
- Episodes
- 18
- Years Active
- 2020 - 2022
017 - Where's My Money Series: Navigating Collections & How to Make it Work For You
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it…
016 - Where’s My Money Series: Radix Roundtable
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it…
015 - Where’s My Money Series: Debt Recovery & Engaging Legal
Where’s my money? Unfortunately, it’s a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For ma…
014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads
The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of informati…
013 - Bad Clients: How to Spot Them and What To Do With Them
Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three…
012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business
In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways t…
010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles
009 - Rise of Independent PR: Why Going Freelance is Big Business
This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implicat…
008 - The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid
In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot…
007 - Tales in Higher-Ed: Two Journalism and Communication Professors Talk Opportunities & Challenges
006 - PR Freelancing & AB5: What to Know
The AB5 law that went into effect January 2020 has caused a lot of confusion and concern for California-based freelancers across the board. But, what is this law and does it apply equally to all 109…
005 - Building a PR Agency to Sell
Are you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill t…
004 - Podcasting as a Comms Channel + Audio Strategy Wake Up Call for Brands
Podcasting is about to be the new shiny Communications toy, but is it for every company or executive? What does this boom say about the rise of voice and impending need for designing corporate audio …
003 - Rookie Mistakes When Going Independent with Kristin Martell, mTell Group and Tameka Kee, In.flux Labs
Are you an independent or thinking of becoming one? This roundtable of seasoned industry vets gets down to brass tacks about the worst rookie mistakes and how to avoid them.
002 - Help Wanted: Agency Subcontracting as an Independent with Gabriel del Rio, GDRPR and Teresa Buyikian
Traditional PR agencies are fast emerging as a major hiring force of independent PR talent. Hear from two pros with tales from the field and things to watch out for.
001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing
Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash …
000 - Introducing Business of PR
The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence, and create positive change in…