252: Creating a Business Development Plan with Arianna Leopard

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China. In today's episode, you'll discover:

• How to create a business development plan that includes strategy as well as tactics
• The difference between getting published in the press and true public relations
• How marketing relates to business development

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