250: YouTube for Architects with Eric Reinholdt

Today I welcome Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture.

In addition to being an architect, Eric is one of the top architect content creators on Youtube. You may ask what a content creator is? Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube.

The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio.

In today's show, Eric reveals what it took to build his Youtube subscriber base to over 100k subscribers, giving him an income stream outside of traditional architecture, and bringing him project inquiries from around the world.

You'll also discover:

• How to create engaging video content that gets shared
• How Youtube helps to grow Eric's business
• How he's able to share his design expertise in an engaging way with the world

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