Tom Keogh from Keogh’s Crisps shares the interesting story behind the award-winning crisp brand
- Author
- Karl Fitzpatrick
- Published
- Sat 22 Oct 2022
- Episode Link
- https://shows.acast.com/business-matters/episodes/tom-keogh-from-keoghs-crisps-shares-a-interesting-story
Tom Keogh from Keogh’s Crisps joins Karl Fitzpatrick to explain how a ban on importing uncooked potatoes to the US resulted in the creation of an award-winning crisp brand, the unique positioning strategy which helped the brand to gain traction in a crowded space and its successful export business.
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