Jonny Davis from Allied Global Marketing reveals how it is using AI to appeal to a Gen Z audience

Jonny Davis from Allied Global Marketing joins Karl Fitzpatrick to discuss the immersive media campaigns that it has been involved in, why brands need to use AI to appeal to a Gen Z audience and what the future of marketing might look like.

• How to market to a Gen Z audience
• How to use AI for marketing
• What is the future of marketing

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