Jill McGrath from TAM Ireland reveals why TV is still relevant in the modern media environment
- Author
- Karl Fitzpatrick
- Published
- Sat 13 Jan 2024
- Episode Link
- https://shows.acast.com/business-matters/episodes/jill-mcgrath-from-tam-ireland-reveals-why-tv-is-still-releva
Jill McGrath from TAM Ireland joins Karl Fitzpatrick to discuss the relevance of TV in today’s media environment, the impact which changing viewing habits has had on TV advertising and how online streaming is revolutionising this media channel.
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