Episode #3 – What’s This Google Thing And How Can It Help Me?

In this podcast, David talks about how to leverage Google’s 2.4 billion person + search network to generate leads and sales for your business.

Referenced Links:

• Google+ For Business


• Google Ads


• More on SEO campaigns


• If you’d like help setting up any of the marketing campaigns referenced in this podcast contact Marketing Velocity. Click here for their contact information.

Podcast Transcription:

Hello, I’m really glad your here on the Business Marketing News Update Podcast, today we’re covering a very important subject that it seem’s almost every business is talking about and, if their not talking about it they should be because it covers a few of the very best ways to generate business leads, no matter if you are running a business to consumer operation or a business to business company, this episode will give you some incredible insights on what is possible for your business.

The title of todays episode is: What’s this Google thing and how can it help me?

Google has access to over 4.2 billion people and is the largest search engine on the planet.

Google also reports that 1 in 3 searches has local intent, so that means people are searching for local businesses online and that 54% of people are using the internet to search for businesses to buy from rather than using the yellow pages. and that number is rising. S, it’s becoming increasingly important to know what Google offers and exactly the best way to leverage them to work for your business.

First off we have Google + which used to be called google local and google maps.

You can add, your address, pictures videos, specific info about your business including hours.

Google+ is really important when doing business with the local community because Google will show your business on the map section of search results which very often is at the top of the search page.

Google made Google+ pages for most businesses and if you haven’t already claimed your’s it’s there for the asking and it’s a free service from Google.

Google search ads

These ads are located at the top and on the right hand side of the Google page when you enter a search for whatever it is you’re looking for like Pizza or cars for sale or most any other subject you search for.

You can pay for these ads in two different ways, PPC or CPM (cost per thousand) M is the roman numeral for 1000

Google Display network

Over 2 million websites where you can show ads to site visitors.

From Oprah.com, Bloomberg.com, Ebay.com to newspapers, blog sites forums all the way to small niche sites, many of which you’ve probably never even heard of but are highly relevant to their audience.

What kind of ads can you show?

Text ads just like the ones in the Google search results.

Image ads Like the ads you see in magazines and video ads

The secret to the Google Display network and getting it to convert sales for your business is correctly targeting the websites your ad shows on.

• You can target your ad by the content of a particular webpage


• By placement on a specific website or even a specific section of a particular website.


• And third by behavioral targeting – Targeting them because of their interests or even by the fact that they’ve visited your website.

SEO Search engine optimization

SEO is the method of advertising that will take the longest to setup but it is also the one that will last the longest, many times the effects of SEO will last for years after you are done paying for the campaign to be run.

Finding a qualified company to  run your campaigns – most of the companies that cold call you or send you unsolicited emails are really not interested in truly optimizing your business website online but are more interested in taking your money.

So finding a good optimization company can be a little bit difficult.

Things to look for in  a search engine optimization company are:

• A clear description of exactly what will be done on your behalf


• How those items will be done, will you get the chance to proof read the information the company will be putting out.


• Do they have examples of customers they’ve successfully worked with in the past?


• Also the company should send you monthly reports of that months optimization activities.


• If they want to do optimization but do offer to help find good keyword phrases that people are searching do not use them


• Also, if they do not tell you there needs to be small but specific adjustments to your website depending on the phrases you agree to optimize your site for, do not use them.

I know some or all of this may sound confusing but we’ll put some links for you just below this podcast on businessmarketingnewsupdate.com go there to find more information on any of the topics we’ve covered today.

Even though each of the marketing campaigns we discussed are set up completely different from one another and one may bring you much better results than another, the key to making Google work for your business is knowing what Google is looking for to send you the best possible targeted leads for your business.