How to prepare for a radio interview and why it can propel your business [radio and podcast interview tips 1]

Why give radio or podcast interviews about your business? And how can you prepare most effectively so you will give a fantastic interview?

Many hugely accomplished business leaders and social entrepreneurs are nervous about doing radio interviews. 

But there are five powerful reasons why giving a radio interview can help propel you closer to your business goals, which we cover in this programme.

And I run through the essentials about how to prepare for radio (or podcast) interviews.

Follow these tips and you'll be more confident when you are interviewed, whether live in a studio, over the phone or pre-recorded. You'll sound friendly, authoritative and approachable. And you'll be able to make clear, interesting and memorable points.

In this episode:

0 - introduction
2:30 two business leaders on the benefits of giving radio interviews
5:55 why radio presenters don't (usually) want you to be uncomfortable
7:15 five compelling reasons to seek the opportunity to give radio interviews
11:01 how to put yourself forward to be a guest on my radio show
12:24 essential preparation: practical tips on what you must think about before you give any interview – and how to practice to make your interview a huge success.
19:30 dealing with umms, ahhhs and other verbal tics
22:25 coping with nervousness and anxiety
24:40 do you need notes or a script?
25:28 how to make any statistics and data you mention memorable and relatable
31:45 what to do to promote your radio or podcast appearance in advance
34:02 wrapping up and a tale of a BBC radio interview I gave with an angry cat attached to my leg

This is the first in a series of episodes about how to give fantastic radio and podcast interviews. Subscribe to the podcast to ensure you don't miss the next one.