Building an anti-fast-fashion business with Paul Clapham, Uskees

There's a lots of smoke and mirrors in online retail, especially when it comes to suppliers of PPC, SEO and other services necessary to build a successful ecommerce store.

But Paul Clapham knows how to choose the right partners so his business, Uskees, gets the results it needs. 

There can be smoke and mirrors around the word 'sustainable' too, especially when it comes to fashion. The industry is notorious for the detrimental environmental and human impacts of fast fashion. Now, brands and labels are desperate to append the term 'sustainable' to their business, often with no clear explanation of what that means.

In this episode, Paul covers:

• what he means by 'fast fashion' and how Uskees stands against this
• why Uskees moved from selling other firms' clothes to launching their own clothing range
• the principles of sustainability in Uskees' clothing, including materials, packaging, avoiding plastics, repair kits and more
• mistakes he's made when working with SEO and PPC partners – and how he now chooses and works with people to get results and share the rewards
• why he chose Shopify as the platform for online sales
• the life and business-changing impacts of two books he recommends, 'Why We Sleep' by Matthew Walker and 'Factfulness' by Hans Rosling, Ola Rosling and Anna Rosling Rönnlund

Also in this episode: Sheffield well-being startup, Champion Health, launched by young social entrepreneur Harry Bliss, has expanded with support and investment from education publisher Twinkl.