Allen Holland: One Sold, One Given jackets plus crowdfunding and manufacturing tips

Allen Holland on the Nessh Jacket, a high-tech jacket which smashed its crowdfunding target. For every jacket sold one is given to a person affected by homelessness. Plus manufacturing, product design, licensing and international business advice.

Most folk running a crowdfunding campaign might be nervous with 18 days to go. Not Allen Holland.

His Kickstarter campaign for "the warmest jacket in the world," smashed through its target within 24 hours.

Backers love the product. They also love the company's One Sold, One Given promise.

Allen explained how the business has worked with homeless people and charities to ensure the jackets they will donate are fit for purpose.

And he has superb advice for anyone intending to crowdfund. From planning to choosing rewards, pricing, creating a video, and selecting a crowdfunding marketing agency – listen and learn!