A horse and cart and a ReadyMart with Mazen Musaeed and Fran Ruiz Partida

Mazen Musaeed and Fran Ruiz Partida of ReadyMart Ltd joined me in the radio studio to discuss their startup, ReadyMart Ltd.

Their business aims to simplify the lives of independent supermarket owners, helping them bring their products online and provide pickup and delivery services to their customers.

With the big four supermarket chains "dominating" the grocery sector, Mazen and Fran say they want to give power back to independent stores.

Their emotive message is "when people buy from a local business, they are not helping a CEO buy a 3rd holiday home, they are helping a little girl get music or language lessons, a little boy get his team jersey, and mums and dads put food on the table."

The platform is already connecting consumers with independent businesses, and Mazen and Fran have some unusual marketing plans which they reveal in the show.

They also discuss why Sheffield is a great place to launch a business – and have solid and hard-won advice about finding business partners and even co-founders.

The show also includes an excerpt from a fascinating interview with social entrepreneur, Dave Linton, whose business Madlug aims to give dignity back to children in care.