Take a Look at Your Stadium | Rob Cornilles

Rob has been 26+ years in the making of becoming a fantastic business leader and entrepreneur. A wonderful mentor of mine, he has gone from running the phones and talking to people in basic sales in the biz dev department of a company that was failing all the way to running for office and being able to start an amazing company, Game Face, and make it successful with a wonderful team that expands the entire country. Rob is a competitive guy and that’s one of the reasons I like him. Competition is not just the wins or losses, but the persistence and the making of mature decisions and being able to take a look at your stadium. Who is at your stadium? What are they actually doing? “Stop selling the product. Sell the results you get from the product, because that is not objectionable.” 9:24

An itch he couldn’t scratch 1:45
A goose egg in sales 5:28
Everyone is associated with objectionable products 8:40
Realizing there was a need that should to be filled 14:56
How he handled all the growth 16:09
Who you should keep and who you should let go 18:42

“You know what? I’ve been selling the wrong thing. I’ve been selling as we say in sports X’s and O’s and W’s and L’s. No, I gotta be selling positive outcomes that come from an association with our game, our brand, our venue, our team, our event that night. So when I got back on the phones the next day, that’s what I started to talk about with people.” 7:38