The Hedgehog Concept

In his book, "Good to Great", Jim Collins shares 6 big ideas that great companies have in common.

The unifying theme of the companies in his book is that they didn't start out great, but became great when they acted on these big ideas.

One of the biggest is the "hedgehog concept", which is a strategy of focusing hard on the thing you can do better than anyone else, and repeating it over and over.

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