Ep #52: Erin Ollila: Simple Steps to Get More Traffic!

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Want to get more traffic and gain traction? Learn simple, proven steps to boost your website traffic and attract more customers with Erin Ollila. Don’t miss these easy SEO tips!

It’s not what you say but how you say it. In this episode of the Business Growth Architect Show, I talk to Erin Ollila, a distinguished copywriter and podcast host. With over two decades of experience in the publishing industry, Erin provides an intimate look into the challenges and triumphs of her writing journey. She has an impressive background, which includes running her own literary journal and writing multiple books, but Erin admits to still feeling the pressure of the blank page—a sensation that I certainly have experienced myself.

We dive into Erin’s candid reflections on the "blinking cursor curse," a phenomenon that describes the overwhelming feeling of staring at a blank screen, unsure of how to start. Even for seasoned writers like Erin, the pressure to produce flawless content can be intimidating. About that….perfectionism!

Check out Erin’s podcast, "Talk Copy to Me," a valuable resource if you want to dig deeper into the marketing world. 

Erin also touches on the importance of understanding your audience’s language and aligning your messaging with their needs and expectations. She explains how a small tweak in your wording—such as choosing the term “business coach” over “business strategist”—can make a big difference in how potential clients find and perceive your brand.

As we wrap up our discussion, Erin extends an invitation to all of you to explore her podcast and website. We invite you to engage with the episode by sharing your thoughts in the comments, liking, and sharing this episode with your network. If you have any questions about business, marketing, or writing, don’t hesitate to reach out in the comments. Our goal is to support you in your journey to grow, build, and scale your business.

Resources Mentioned: | Instagram | Twitter | Facebook | LinkedIn

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