Ep #49: Vinnie Potestivo: How to Stand Out and Get Discovered

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Discover the insider secrets to getting noticed in your industry! Emmy winner Vinnie Potestivo shares easy, actionable tips to help you stand out and get discovered!

Today on the Business Growth Architect Show  we explore strategies and tactics that will elevate your brand and help you stand out in today’s oversaturated market. I’m joined by Vinnie Potestivo, a content strategist and Emmy® Award-winning creator, as well as the host of I Have A Podcast. Vinnie brings award winning experience, having helped countless creators, entrepreneurs, and businesses in amplifying their visibility and carving out a distinct presence in their industries.


Vinnie shares his journey through the evolving landscape of media and marketing, providing you with a unique perspective on how brand visibility has transformed over the years. He draws from his rich background in the industry and shares actionable insights on how to leverage creator marketing platforms—often overlooked yet highly effective tools for monetizing content and expanding your reach.

Vinnie is a straight forward guy and in our candid discussion about the opportunities and challenges of brand alignment as he recounts an experience, the creative challenge of turning a holiday shaving kit sponsorship into content that stays true to his podcasting brand.

We also dive deep into the topic of discoverability and the critical role it plays in your brand’s growth. Vinnie emphasizes the importance of being found in the right spaces—where your target audience is already active and engaged. He offers detailed guidance on how to position yourself strategically across different platforms, ensuring that your brand is not just visible but also resonating with the right audience. 

Vinnie challenges the outdated notion that “all publicity is good publicity.” He explains why this concept is not only misleading but potentially harmful in the current digital age, where the sheer volume of content can easily drown out even the loudest voices. Instead, Vinnie advocates for a more measured and controlled approach to publicity—one that ensures your brand is discovered in ways that enhance its reputation and align with its goals.

Vinnie also shares his experiences with awards and recognition, detailing how these accolades have played a role in his brand’s evolution. He talks about the significance of winning the Miami Award alongside notable figures like Kevin Harrington and Jeff Hoffman, and how a moment like this contributes to the alchemy of your brand’s growth.

I encourage you to take action on the strategies discussed in this episode. Whether it’s exploring creator marketing platforms, refining your brand’s discoverability, or rethinking your approach to publicity, there’s a wealth of practical advice here that can make a significant impact on your business.

Resources Mentioned: Instagram |

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