Ep #48: Emmanuel Eleyae: How to Use Short Videos to Get More Customers

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Learn the power of short videos to attract more customers with Emmanuel Eleyae! Discover step-by-step tips to boost your brand’s reach and sales effortlessly.

In this episode of the Business Growth Architect Show, I sit down with Emmanuel Eleyae, Founder and CEO of Eleyae Systems. Emmanuel has discovered how after retargeting was taken from advertisers how to navigate the complex world of short-form content, and together, we explore how you can use this powerful tool to cut through the digital noise and connect authentically with your audiences.

One of the first things Emmanuel and I discussed was the shift from traditional content marketing approaches that focus too heavily on immediate conversions. Instead, Emmanuel advocates for creating content that genuinely entertains and engages—content that makes your audience feel something. In a world where everyone is bombarded with ads, the key to standing out is making your content enjoyable, not just informative.

Emmanuel shared some fascinating insights on capturing and holding attention through short-form content. He uses a humorous example of a viral cat video to illustrate how even the most ordinary moments can be transformed into something memorable. It’s all about connecting with your audience in a way that feels natural and fun, rather than pushing an agenda of sales.

Next we explore the psychology of social media users. Emmanuel emphasized the importance of meeting your audience where they are, particularly on platforms like TikTok, Instagram, and LinkedIn, each of which has its own unique culture. He explains that the first step is to engage users in a light-hearted, low-pressure way before gradually guiding them toward more conversion-focused interactions. This approach allows you to build trust and rapport over time, rather than forcing a sale right away.

One theme stood out: the importance of playing the long game. Emmanuel’s approach is all about nurturing relationships rather than chasing quick wins. He shared how his content strategy focuses on creating a library of valuable content that continues to work for him over time, much like a “tortoise versus hare” scenario. By being consistent and patient, you can build a loyal following that will support your business for years to come..

In today’s high-pressure environment, where we’re constantly pushed to be productive, there’s little room for creativity or enjoyment. Everything has to land, go viral, have an ROI. That’s why platforms like TikTok are such a welcome escape. Incorporating humor and light-heartedness into your content strategy not only resonates with your audience but also gives you a break from the relentless demands of business.

As we wrapped up our conversation, I was feeling inspired and energized by the potential of short-form content. I encourage you to explore how Eleyae Systems can help take your business to the next level. Visit https://www.eleyaesystems.com for more information, connect with Emmanuel on

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