Ep #31: Mike Capuzzi: How To Use a Short Helpful Book In Your Marketing Strategy

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Learn how to write a concise, impactful business book that captivates readers and drives sales with Mike Capuzzi. Discover proven strategies to turn your expertise into a bestselling book and boost your authority.

Welcome back to the Business Growth Architect Show where I bring you Mike Capuzzi, the innovative founder of Bite Sized Books and the genius behind “Shooks”—short, helpful books that are designed to make a big impact. If you’ve ever dreamed of writing a book but felt overwhelmed by the process, or if you’re looking for a powerful way to boost your business authority and connect with your audience, this episode will show you if this is a business strategy for you to explore and what it takes to write a book.

Mike Capuzzi introduces us to the concept of Shooks. These are not your typical lengthy business books that have to satisfy big publishers word counts. Instead, they’re concise, engaging reads that deliver valuable insights in about an hour. Mike shares how Shooks help you to position yourself as an authority in your field and serve as a unique, lasting marketing tool that sets you apart from the competition.

Here is why something like a Shook is an essential strategy for a business professional today. Mike explains how these short books can be a game-changer for your marketing strategy, and a tangible asset that continues to attract and engage new clients over time.

Mike walks us through his proven process for writing a Shook. First, start with a clear goal of what you want to achieve with the book and dig into your deep understanding of your audience. Mike shares how to distill your expertise into a specific, compelling topic that will resonate with readers. This involves focusing on the core message you want to deliver and stripping away any unnecessary details.

One of the most critical aspects of writing a successful Shook is who you are targeting with your book. Mike and I explore how to define your ideal reader and tailor your content to meet their needs and interests. This targeted approach ensures that your Shook speaks directly to the people who will benefit most from your expertise and are most likely to be interested in your services. I know how enticing, yet daunting the idea of writing a book can be, especially if you are a busy professional.
 
If you’re ready to start your journey to becoming a published author, Mike offers valuable resources to help you get started. Visit https://mikecapuzzi.com to access free copies of two of Mike’s Shooks and see firsthand how these concise, powerful books are structured. If you’re looking to take your Shook from concept to completion, Mike’s publishing company, Bite Sized Books, can provide the expertise and support you need. Explore more at Bite Sized Books and find out how you can turn your knowledge into a book that drives your business forward.

Resources Mentioned: Facebook |

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