Ep #24: Zach Benson: Instagram Growth Hacks to Boost Your Engagement

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Learn former Breakdancer Zach Benson's top Instagram tips for 2024! Discover fast ways to grow your followers, make viral posts, and boost engagement!

In this episode, you’ll learn about the extraordinary life and career of Zach Benson. Once a professional breakdancer dazzling audiences worldwide including appearing on So You Think You Can Dance, Zach’s promising dance career was abruptly halted by a devastating back injury. Rather than allowing this setback to end his journey, Zach transformed his challenge into opportunity, charting a new path that would lead him to become one of Instagram's most sought-after growth strategists, a TEDx speaker, social-media trainer for international brands like The Four Seasons, Ritz Carlton, and ViceRoy.

Zach’s transition from appearing in World of Dance to becoming a social media expert is a story of creativity. After his back injury, Zach stood at a crossroad with no clear Plan B. His journey into becoming a master of Instagram began almost serendipitously, guided by a friend’s suggestion and a small investment in a popular Instagram account. Fast forward today, Zach is recognized as the "influencers' secret weapon," helping brands and individuals grow their presence on Instagram through innovative and effective strategies.

Zach shares his insights on how to navigate the rapidly changing landscape of Instagram. He breaks down the most effective techniques for 2024, starting with the power of Instagram Reels. These short, engaging videos are a key tool for organic growth, allowing users to reach wider audiences. 

He offers a fresh perspective on the often-misunderstood hashtag strategy, advising that fewer, more targeted hashtags (typically three to five) can yield better engagement than the outdated practice of loading posts with numerous tags. Zach highlights the importance of maintaining consistent engagement throughout the day, rather than relying on bursts of interaction immediately after posting. 

One of the most fascinating aspects of Zach’s life is his ability to leverage social media for luxurious, cost-free travel. Zach explains how he uses his network of larger Instagram accounts to propose enticing deals to luxury hotels and tourism boards. 

He shares the intricacies of crafting a compelling proposal that highlights mutual benefits, showing how your pitch must align your goals with those of the hotels and resorts and demonstrate a win-win outcome. From personalized Instagram posts to glowing reviews on platforms like TripAdvisor, Zach knows how to deliver value in his partnerships that far exceed the cost of a stay.

Zach’s story is a strong lesson in overcoming setbacks and maintaining a positive, action-oriented mindset. When faced with a debilitating back injury, Zach didn’t succumb to despair; instead, he embraced the challenge as a chance to reinvent himself. His journey from rock bottom to a position of influence and success underscores the power of resilience and adaptability.

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