Ep #15: Chris Myles: Get More Leads With Organic Traffic From YouTube

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Learn how to turn your passion into profit with Chris Myles, aka Benji's Dad! Discover simple strategies to monetize your interests and scale your business using blogging and YouTube!

In this episode of the Business Growth Architect Show we talk to Chris Myles, also known as Benji's Dad. A prominent figure in the world of online business and content creation. Chris shares his inspiring journey from working in just-over-broke (J-O-B) jobs to becoming a successful online entrepreneur, leveraging the power of blogging, YouTube, and organic traffic to build a thriving business.

Chris begins the episode by discussing his early challenges and the motivations behind his dive into the online world. He reveals that the turning point came with the news that he and his wife were expecting their first son, Benji. Faced with the desire for his wife to stay home with their child and the financial impossibility of losing her income, Chris was driven to find a solution.

Chris explains how he started with blogging, focusing on attracting free, organic traffic to generate new leads and sales for his businesses. He emphasizes the importance of strategy in his approach, highlighting how a clear plan and consistent effort turned his initial struggles into a path of growth and success.

Chris offers is about the role of strategy in business. He points out that many business owners start their day reacting to emails and tasks without a clear plan, which leads to inefficiency and stagnation.

Chris then dives into his favorite strategies for business growth. He explains that while he started with blogging, his strategy evolved as he began to see faster traction with YouTube videos. He shares how he adjusted his approach from focusing primarily on blog posts to using videos as the main driver, with blog posts serving as a supplemental resource.

Regarding the definition of strategy, Chris provides a simple yet profound explanation: having a proven path or method that you follow consistently. He emphasizes that without a clear strategy, there's no direction, which can lead to frustration and failure.

Chris talks about the importance of understanding exactly what your ICA needs and wants, and then creating content that speaks directly to that person. He discusses using Google's autocomplete feature as a tool to discover what questions people are asking, which provides a foundation for creating content that meets these needs.

Chris emphasizes that you need to wrap what people need in what they want. By understanding your audience's desires and struggles, you can present your solutions in a way that resonates with them and addresses their immediate concerns.


Resources Mentioned:
Website | YouTube | Facebook | Instagram |

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