Ep #08: Mark Joyner: How to Get More Customers Without Spending More Money

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Learn how to attract more customers by using Mark Joyner’s Simpleology and without extra costs in this episode! Discover integration marketing and  simple, effective strategies to boost your customer base and grow your business efficiently and fast.
Have you ever wished things were a bit (or a lot) more simple? My guest for today’s show is Mark Joyner, CEO of Simpleology. He is someone who has solved the problems that come with complexity and overwhelm, and he’s sharing his valuable insights on the Business Growth Architect Show.

Mark Joyner is widely recognized as “The Father of Digital Marketing,” a pioneer in digital marketing and the founder of Simpleology.  Mark explained the broader principle of integration marketing and how it can significantly chunk down to the tactical level, impacting specific applications in a business environment.

He shares his rich background, beginning with his time in the U.S. Army Intelligence Community, where he first started dabbling in internet business during the early 1990s. Mark was a trailblazer in digital marketing, having launched the first ebook publishing company and the first ad-tracking company, which introduced the ad-tracking pixel – now a staple in digital advertising.

Mark emphasizes the critical gap between the vast amount of information available and what our conscious working memory can handle. This gap, as he explains, has only widened with the exponential increase in data generation, citing a compelling statistic from Eric Schmidt, the former CEO of Google. In 2004, humanity was generating as much data every single day as had been amassed from the dawn of history up to the end of 2003. This realization led Mark to develop Simpleology, a tool designed to help users navigate this "complexity gap" efficiently.

Mark explores the practical aspects of how businesses can harness the power of integration marketing. He illustrates this with the example of Microsoft's negotiation with IBM in the early days of personal computing. This negotiation,  allowed Microsoft to secure a continuous stream of perfectly qualified customers without spending any money on advertising.

Mark explores the significance of mindset, impact, spirituality, and energy in business success. He challenges the notion that these elements are less important than hard data, arguing that our mindset and spiritual thoughts significantly shape our business approaches and outcomes.

Mark Joyner introduces his book, "Your Roadmap to Money in the 2020s,"  which he offers for free to listeners. This book is a guide to understanding the current technological trends and their implications for business and society.

Don’t forget to visit Mark's website now to access a wealth of resources, including his groundbreaking book. Gain exclusive access to Mark's expertise and equip yourself with the tools needed to thrive in today's dynamic business landscape.

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