Creating a memorable marketing message that sets your business
apart from the competition can be serious challenge for many small and mid-size
businesses. It’s easy to bounce from one “marketing idea of the week” to the
next with little to show for your efforts except frustration.
Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing
guru, John Jantsch, who has a better solution and a proven system to build
demand for your products or services.
● 3 keys to making your marketing message memorable.
● How we accidently trip ourselves up when creating a marketing message.
● Why some businesses are reluctant to embrace their best marketing message.
● Why a laser focused marketing message is more profitable than a one size fits all message.
● The fastest way to discover your ideal marketing message.
● Why sales and marketing shouldn’t be in separate silos.
● And MUCH more.
John Jantsch has been called the World’s Most Practical Small
Business Expert for consistently delivering real-world, proven small business
marketing ideas and strategies.
He’s a marketing consultant, speaker and bestselling author of
several books:
Tape Marketing Revised and Updated: The World's Most Practical Small Business
Marketing Guide, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself. He’s also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
In other words, he’s a marketer’s marketer.
John also frequently consults with small and mid-sized businesses.
He helps them create marketing plans and organized marketing systems that
smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small
business, and...
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com