What Makes Chanel Unique

Recently I launched the VRIO framework as a free download on the Business Class Collective website. This framework designed by Jay Barney in 1991, looks at competitive advantage.

VRIO is an acronym for Valuable, Rare, Inimitable and Organised.

Head over to Business Class Collective and download it for free.

So today, in line with this framework, I thought the looking at the Chanel brand might put things into perspective.

So let’s get started.

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by the Wertheimer family and has been headquartered in London since 2018. Chanel specializes in women's ready-to-wear, luxury goods, and accessories.

This article examines the woman, the vision, the determination, the marketing, the symbols, and the longevity of a brand that has transcended decades.

If you love to wear trousers, you’re not alone, and it’s all because of fashion icon Coco Chanel who liberated women from corsets into free-flowing, loose-fitting, classic designs.

“Luxury must be comfortable, otherwise it is not luxury.”

Tune in to hear more.

Are you a start-up wanting to design a path for your business? I've got you covered. Enrol in the e-Course for Entrepreneurs.

Are you wanting to review your Strategy for Life and Business? Get your copy of The Business Plan now.

Need a little Mindfood? Get your copy of Living a Life of Inspiration and Meaning.

If you'd know that you're destined for more, sign up to become a member. It's free.

South Australians, I'm hosting live monthly events enjoyed over wine and delicious foods, with inspiring speakers sharing their journeys. Sign up as member so that you're always in the know. Members get special discounts, gifts, exclusive downloads. If you're ready to upgrade your life, you need to be part of this amazing group. Sign up here.