Become that Social Media Mogul

This week we are looking at Social Media and why it matters. Let's start here.

Like many of you, I too feel that the Social Media Merry-go-round can be daunting, and fatigue inducing, let alone invoking feelings of insecurity and vulnerability and questioning whether what you have to share matters.

I’ve heard so many times “That it takes too much work and I’m not sure that I have the time and the desire to keep posting” and “ Why post?” or “I think I can use my time better than planning socials.” It goes on and on.

Having given it some thought, and speaking from experience, it seems difficult with all the constant changes in algorithms to keep up. For me personally, there are a number of IG accounts that I follow and ‘like’ and ‘comment’ on that for some reason aren’t appearing when I’m scrolling. Yes, it’s frustrating, and to be honest it can be overwhelming to keep up, especially when Instagram moves the goal posts. So now, posting isn’t enough. Yes, we need to make reels with ‘original’ content, and not ‘shared’ content.

So why should we be using social media. Firstly, it creates the opportunity to share our message with the world. Secondly, it’s an affordable option. I’m sure that some of you tuning in right now will remember the large advertising budgets companies used in the 70’s 80’s and 90’s. Large investments in paid advertising with big name advertising agencies.

So, with social media, you need to be smart about how you use it. What I mean by this is, ask yourself: are you a curator firstly and a consumer secondly. You can post and write about what you know, about your products and offers, about your thoughts and philosophies, or you can just simply consume what’s there, and waste your time being a voyeur of someone else’s life.

Tune in to keep listening.

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Love, Eugenia xxx