Episode 144: Building Your Network With A Book

Author: Virginia Muzquiz
Published: Mon 22 Jul 2024
Episode Link: https://passionpurposeimpact.libsyn.com/episode-144-building-your-network-with-a-book

In this episode of the Business by Referral Podcast, host Virginia Muzquiz interviews Lin Eleoff, an accomplished entrepreneur who helps business owners grow through the power of writing a “mighty tiny book.” Lynn shares her journey from television news to law school, and how she eventually ventured into entrepreneurship by creating a DIY legal toolkit. She explains the concept of the mighty tiny book—a short, impactful book designed to turn readers into paying clients. Throughout the conversation, they discuss the importance of creating thought-provoking content, the challenges of online business, the benefits of mastermind communities, and the distinction between marketing and networking. The episode also emphasizes the importance of having a clear purpose when writing a book and knowing how to market oneself effectively. Listeners are encouraged to access Lynn's “Client Attraction Genius” training, available in the BBR Podcast gift vault.

00:00 Introduction and Guest Welcome

00:42 Lin Eleoff's Journey to Entrepreneurship

02:17 The Power of a Tiny Book

02:47 The Great Pivot of 2020

03:46 Writing the Right Book for Your Business

05:40 Marketing and Capturing Attention

14:55 Challenges of Building an Online Business

15:50 The Importance of Effective Communication

18:33 The Challenges of Networking

20:33 The Importance of Positioning

21:10 Referral Marketing Strategies

22:06 Mastermind Communities and Networking