EP48: Exploring the Evolving Landscape of Online Business in 2023/24 -- with Elaine Jardon, Jennifer Battle, Rachel Aiken and Erika Tebbens

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Online business has evolved enormously since 2020.

This week, I'm joined by 4 audacious and incredibly powerful and insightful business owners: Jennifer Battle, Rachel Aiken, Elaine Jardon, and Erika Tebbens.

Tune in as they share their journey and the evolution of online entrepreneurship over the last few years. We unmask the aftermath of the pandemic and its effect on business strategies and buyer habits. We explore currency in the digital marketplace and the key to making sales. We pay homage to our collective growth, the trials and triumphs of doing business differently and the innovations birthed from necessity.

We also talk about the changing definitions of business success. This isn’t just about revenue – it’s about personal growth, mentorships, and crafting a business model that is as structured as it is flexible, exploring the duality of working to live and living to work, and sometimes how the means to an end could be the end itself.

We touch on a variety of topics within the online space: marketing, email and copy, courses and IP, strategy, education and coaching, capacity, and the over-simplification of teaching.

With 2024 on the horizon, we leave no stone unturned, discussing our predictions for the business landscape and how it's changing (or needs to change), the need for a customer-centric approach and the balance between sharing your intimate journey while achieving larger-than-life results. Whether you're an experienced entrepreneur or a newcomer to the business world, this conversation is a necessity.

Connect with Our Guests:

Rachel Aiken:
Rachel Aiken Consulting is an online business education company specialising in working with service based entrepreneurs. My mission is to guide my clients to successfully and sustainably scale their expertise with signature programs that make a bigger impact around their vision for success. My vision is for the conversation in the online business space to change from being revenue focused to client results focused by sharing my Signature Success Activators. 

• https://www.instagram.com/iamrachelaiken
• https://www.rachelaiken.com

Elaine Jardon:
Elaine Jardon's a website marketing expert and email marketing strategist for standout service providers. She works with small businesses to clarify and simplify their messaging so more website visitors become leads and more leads become clients.

• elainejardon.com
• @thejardongroup on all the socials

Erika Tebbens:
Erika Tebbens (she/her) is a Growth Strategist for experienced entrepreneurs who want to become sought after experts and industry innovators. Helping changemakers, thought-leaders, and visionaries get their culture shifting work in front of more of the right people, in truly sustainable ways, is her jam. She does this through crafting individualized visibility and messaging strategies that are highly-impactful, sales-focused, and always values

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The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.