#8 Elevating Partners: The compelling force behind today's (Product) Strategies - with Paulo Santos from Usercentrics

Paulo is Senior Partner Development Manager at Usercentrics!

Usercentrics provides a platform for collecting user consents - for example through cookie banners - on websites and within apps!

Working with thousands of partners around the world, Usercentrics helps its clients to find the best partners to integrate with, service and extend their platform implementation. They work with service, solution and integration partners.

Paulo speaks about the importance of putting partners into the center of your own strategy. He talks about how this can achieve great things for the clients as well as for the partners.

In this episode you will learn, among other things:

• The power behind putting the partners into the core of your (product) strategy


• Partner wisdom: an important source of knowhow and customer requirements


• The possibilities behind jointly creating new business models


• The value for customers through well-integrated products and services


• Why starting to execute is essential


• The rippling effect partnerships can cause new partners to join

👋🏼 Follow Paulo on LinkedIn:

🔗 About Usercentrics: https://usercentrics.com/

🔗 Usercentrics's partner area https://usercentrics.com/partner-program-overview/