#2 Integrations ≠ Partnerships - with Justin Zimmermann

This time Justin Zimmermann and myself talk about the importance of partner marketing.

He helps businesses to build audiences and communities, he is a webinar wizard and scaled his biggest webinar to +600 attendees.

In addition to that he is engaged in the partner management community and shares a lot of experiences and know-how in his Partner Playbooks (link below).

In this episode you will learn

• that there is more to partnerships than just technology


• the importance of partner marketing as a means for growth and adoption


• the essential task of building internal and external audiences


• why putting the customers and the partners into focus is a must


• the differences between ecosystem-led marketing and other models


• the secrets behind the "Michael Jordan" model


• how to turn your customers into influences


• and much more…

👋🏼 Follow Justin on LinkedIn: https://www.linkedin.com/in/justinzim/

📚 Check out his Partner Playbooks: https://partnerplaybooks.com/