Business Development "A Referral Program Doubles Your Sales Team" on Mike & Blaine

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Referrals, affiliates, partners, no matter what you call it this sales channel is best known as “word of mouth” advertising.  The difference in today’s market is that these programs have become formalized and managed just like a sales team.  The reason?  You can expand your sales team by thousands without the cost of hiring.  Mike and Blaine talk about putting a successful program together, and how to keep it from damaging your brand.

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Our beer today:

Mike: Ale Smith - Hazy .394

Blaine: Blindman - Wet & Dry Hop Double IPA

@AleSmithBrewing @blindmanbrewing

#entrepreneur #smbs #craftbeer 

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