Branding Strategy "It’s Not Who I Am, It’s Who The Business Is" on Mike & Blaine

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Your business is an extension of you or is it?  In most cases the business has its own personality.  This is the image that the market sees.  You get to define it, but how your message is perceived could be a whole different story.  Mike and Blaine discuss the importance of company values, tone of voice, images, and style that you associate with your brand.  Believe it or not, these often overlooked characteristics can make or break a company.

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Our beer today:

Mike: Dorcol Distilling & Brewing - HighWheel Betty

Blaine: Dieu Du Ciel - Peche Mortel

@DorcolSpirits @BrasserieDieuduCiel

#entrepreneur #smbs #craftbeer 

Watch on Youtube at https://youtu.be/hZED7M6CnGE

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