Literary CEOs: Three Successful Authors Share Their 'Business Plans' - Episode #18, Segment #2

Cathy Langer, head book buyer for the Tattered Cover Bookstore, moderates a panel featuring three success authors in a discussion of the business skills required to be a "Literary CEO."

Joining Cathy in the 710 KNUS AM studios are Nick Arvin, author of The Reconstructionist, and Erin Blakemore, author of The Heroine's Bookshelf.  Also participating by phone from New York is Eli Gottlieb, author of The Face Thief.

As co-hosts David Biondo and Dean Rotbart point out, writing and successfully publishing a book is very much a business - requiring many of the same skills that any successful entrepreneur must master.

Do you have the right product line (subject matter)? How much will it cost to produce (time, lost opportunities, out-of-pocket expenses)? What's your marketing plan (if no one buys the book, then what)? Do you have the self-discipline and dedication to see the project through? What type of team do you need to assemble to get the job done (agent, publisher, PR, editor, etc.)?

This is the second of three related segments.

Original air date:  February 26, 2012Photo: Nick Arvin, The Reconstructionist