Bums On Seats
How can you get more success with your live events? Bums on Seats is a podcast which is here to help.
Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.
Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.
Join the conversation, and find out why event success is no longer just measured by bums on seats.
- Update frequency
- every 19 days
- Average duration
- 27 minutes
- Episodes
- 4
- Years Active
- 2025
If events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategies
“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience fir…
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies
“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to d…
How to manage a perception of event risk | Get better ROI from your events
Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise ed…
Welcome to Bums On Seats
Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable …