Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit

When Ben Leonard sold Beast Gear—a strength and conditioning equipment brand he built from his spare room into a business generating $6 million in revenue—he thought he’d made the deal of a lifetime. 

He got 80% of the proceeds up front, agreed to a small earn-out, and became the face of Thrasio, the acquirer. 

Then things started to go sideways.