Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake
- Author
- John Warrillow
- Published
- Fri 23 Aug 2024
- Episode Link
- https://builttosell.libsyn.com/ep-456-the-hidden-risk-in-selling-to-private-equity-a-cautionary-tale-from-protein-bars-matt-matros-on-how-to-avoid-a-7-figure-mistake
Matt Matros built Protein Bar from a single smoothie shop into a fast-growing chain. In 2012, private equity firm L Catterton came knocking with a deal valuing his company at $44 million. Matt decided to roll 40% of his equity, expecting it to grow even more.
