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Ep 448 How David Sinkinson Bootstrapped AppArmor to a $40M Exit (Avoiding a Costly Negotiation Mistake)

Author
John Warrillow
Published
Fri 28 Jun 2024
Episode Link
https://builttosell.libsyn.com/ep-448-how-david-sinkinson-bootstrapped-apparmor-to-a-40m-exit-avoiding-a-costly-negotiation-mistake

In this week’s Built to Sell Radio episode, John Warrillow interviews David Sinkinson, co-founder of AppArmor. David and his brother Chris created a mobile app that allows students to alert campus security by pressing a single button on their phones. Their journey from developing AppArmor to selling their company for $40 million is packed with insight. 

During the interview, you’ll discover how answering a simple question posed by an acquirer almost cost the Sinkinson brothers $20 million. Learn how they navigated this near-disastrous moment and what steps they took to recover and close the deal successfully. 

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