Ep 383 How to Avoid Getting Trapped in a Low Valuation Industry: How Swag.com Founder Jeremy Parker Positioned His $30M Business as a Technology Company to Attract Industry Leader Custom Ink. Acquire a 7-figure domain for free, leverage blue chip clients,
- Author
- Hosted by John Warrillow, the creator of The Value Builder System™.
- Published
- Fri 31 Mar 2023
- Episode Link
- https://builttosell.libsyn.com/ep-383-how-to-avoid-getting-trapped-in-a-low-valuation-industry-how-swagcom-founder-jeremy-parker-positioned-his-30m-business-as-a-technology-company-to-attract-industry-leader-custom-ink-acquire-a-7-figure-domain-for-free-leverage-blue-chip-clients-hang-
In 2016, Jeremy Parker co-founded Swag.com to offer branded promotional products for businesses. Parker and his team developed a powerful online platform that enables customers to order products through their unforgettable website.
Thanks to Swag.com's innovative approach and memorable domain name, the company generated $30 million in revenue by 2020. However, when Parker began to explore acquisition offers, potential buyers viewed Swag.com as just a distribution company, which is typically valued in low single digits of EBITDA.
Fortunately, Parker met the founder of Custom Ink, who recognized that Swag.com was more than just a traditional promotional products business - it was a technology company.
