Ep 379 Market Value vs. Personal Value with Mac Lackey - FC Barcelona, piggyback on someone else’s brand equity, unorthodox negotiation techniques, shady tactic used by acquirers.
- Author
- Hosted by John Warrillow, the creator of The Value Builder System™.
- Published
- Fri 03 Mar 2023
- Episode Link
- https://builttosell.libsyn.com/ep-379-market-value-vs-personal-value-with-mac-lackey-fc-barcelona-piggyback-on-someone-elses-brand-equity-unorthodox-negotiation-techniques-shady-tactic-used-by-acquirers
In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States.
Lackey grew the business to over $10 million in revenue before accepting a lucrative buyout offer that included various desirable benefits for sports fans.
