Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs

What really makes a business sellable — and what will turn buyers away?

In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and design — giving her a unique, hands-on perspective of what it takes to close a successful deal.

We dive deep into:

• Why you should get a market appraisal well before you plan to sell
• How to prepare your business so buyers can’t say no
• The mistakes that sink deals before they start
• How cultural and operational fit can outweigh the highest offer
• Creative deal structuring that keeps negotiations alive
• Red flags for buyers during due diligence
• Why storytelling matters just as much as numbers in attracting the right buyer

Whether you’re a business owner planning your exit or a buyer hunting for the right fit, this conversation is packed with practical strategies, real-world stories, and behind-the-scenes insights from someone who’s been on both sides of the table.

Connect with Sherryn Deetlefs:
🔗 LINK Business: linkbusiness.com.au/business-broker/sherryn-deetlefs
💼 LinkedIn: linkedin.com/in/sherryn-deetlefs-a33483b9
📸 Instagram: instagram.com/sherryndeetlefs_businessbroker

Listen & Subscribe:
🎧 Apple Podcasts: Built to Sell | Built to Buy on Apple Podcasts
🎧 Spotify: Built to Sell | Built to Buy on Spotify
📺 More Episodes: sampenny.com/podcast