Don’t Blow the Deal: How to Build a Sales Process That Makes Buyers Say “Yes”

Even great businesses fail to sell; not because of poor performance, but because of a poor process.

In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what sellers can do to stop the deal from slipping through their fingers. From pre-market prep to buyer handover, Sam walks you through the 5 critical stages of a successful sales process, the 6 deal killers that spook buyers, and the tools you need to make your business irresistible on the open market.

If you’ve ever thought “my numbers are strong, why didn’t they buy?” this episode will show you exactly what went wrong and how to fix it.

💡 What You’ll Learn:

• Why deals don’t fall over because of bad businesses, but bad processes
• The 5-stage roadmap to a smooth, high-confidence exit
• How to turn your sales process into a proxy for operational excellence
• The 6 silent deal-killers that derail good offers
• How to build buyer momentum instead of decision fatigue
• The overlooked power of emotional runway and storytelling
• What buyers are really asking when they say: “Why are you selling?”

🧰 Tools You’ll Walk Away With:

• The ultimate sale prep checklist: P&Ls, add-backs, SOPs, IMs, org charts & more
• How to structure your sales timeline to reduce fear and increase offers
• A new mindset: Your process is your business in action

🧭 Next Episode Teaser:

Exit Ready or Just Tired?
Next week, Sam helps you decode whether you're truly prepared to sell… or just burnt out. Don’t miss the signs, and don’t leave money on the table.

📞 Want Personal Help?

Book a free strategy call with Sam at sampenny.com/chat
Want to check how ready your business is to sell? Get your free Business Sale Readiness Report at sampenny.com/readiness