Built to Sell | Built to Buy

What does it really take to sell your business for the best possible price—or to buy one without getting burned?

In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a season…

Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a …

Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episod…

Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as …

What really makes a business sellable — and what will turn buyers away?

In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the sh…

Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whe…

Even great businesses fail to sell; not because of poor performance, but because of a poor process.

In this powerhouse episode, Sam Penny unpacks why buyers walk away from solid businesses and what se…

Too many investors get seduced by EBITDA and end up buying the wrong business. In this episode, Sam Penny dives deep into what really matters when you're buying: fit. Because even a profitable busine…

Most business owners think their business will sell because of the numbers — the profit, the growth, the potential. But step into a business broker’s world, and you'll find that's not what kills deal…

🎧 Episode Summary:

Think your business will sell because it's profitable? Think again.

In this powerhouse episode, business coach and advisor Sam Penny reveals the real reason businesses sell—and why t…

Episode Summary:
In this critical episode of the Built to Sell | Built to Buy podcast, business coach Sam Penny dives deep into one of the most overlooked (yet most expensive) parts of buying a busin…

🚨 Thinking about selling your business — now or in a few years? This episode is your blueprint. 🚨

Join business coach Sam Penny as he dives deep into the real reason deals fall apart — risk. Not reven…

Sam Penny delves into the intricacies of due diligence in business acquisitions, emphasizing the importance of interpreting data beyond the surface level. He outlines key questions buyers should ask,…

In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He …

In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, s…

Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside.

He shares a p…

In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redundant in business. They discuss …

While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals that business systems reveal dur…

Trailer: Welcome to Built to Sell | Built to Buy
Hosted by Sam Penny, entrepreneur, adventurer, and Coach for the Brave.

If you're a business owner thinking about selling, or an investor ready to buy,…

You didn’t start your business to become its most overworked employee.

In this Built to Sell episode, Sam Penny reveals how business owners can step out of the daily grind without losing control — and…