1. EachPod

Why You're Struggling With Semi-Private Training

Author
Tim Lyons and Randy Angsten
Published
Tue 02 Feb 2021
Episode Link
https://built-to-grow.simplecast.com/episodes/why-youre-struggling-with-semi-private-training-kt1C_z3l

During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.

Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.

As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can't clearly show them the difference, they won’t buy into it. 

Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you run this model successfully.

Key Takeaways

  • Where you are going wrong with semi-private personal training model (01:32)
  • How to sell the semi-private model to the consumer (04:29)
  • Ascending existing clients to the semi-private model (08:33)
  • How to coach semi-private personal training clients (13:01)
  • Prescribing semi-private training to clients who want to get results (15:09)
  • The secret to generating 50% more revenue without bringing in a new client (18:49)

Additional Resources:

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Head over to our YouTube channel to watch this episode by going here

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