Why Would Clients Choose Your Gym? Tips to Stand Out From the Competition

At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy. 

This company had found a unique way to distinguish themselves from competitors. 

When called to address a plumbing issue, be it fixing a toilet or a leak, their plumbers always added an extra touch. They wouldn’t just fix the problem; they'd also clean the entire bathroom - from the toilet and shower to the mirrors and sinks.

This unexpected service delighted homeowners, giving them a feeling of true value. It wasn't merely about the repair - it was the added service that made all the difference. 

As a result, word-of-mouth referrals became their primary source of business.

The plumber's story set the stage for this episode's topic: Why would clients choose your gym? 

It might also make many of you ponder:

What does make you different from other gym owners? 

What is your X factor? 

How can you clean the entire bathroom?

If these questions resonate with you, join Tim and Randy as they’ll be discussing tried-and-true strategies to offer your clients a unique experience, build relationships and trust, and keep them loyal to your gym.

Tune in now!

Key Takeaways:

• Intro (00:00)
• What makes you different? (02:11)
• Creating a personalized client experience (05:48)
• ‘They know me’ factor - making clients feel unique (08:42)
• Leveraging your X factor (13:12)
• Bad coaches = bad business (17:35)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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