Why CrossFit Is Failing

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?

(Spoiler: It’s not.)

It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.

Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.

Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.

Let’s dive in!

Key Takeaways: 

• Intro (00:00)
• CrossFit gyms are closing more than opening (00:35)
• Low prices make the model unsustainable (02:50)
• Grungy locations limit market appeal (03:50)
• Clients want personalized programming, not group workouts (05:25)
• Semi-private model offers higher perceived and real value (07:40)
• Top earners focus on private training (09:15)
• CrossFit and semi-private don’t mix (11:20)
• Market decides what you can charge (13:32)
• You can’t outwork a bad model (19:45)

Additional Resources:

- Schedule your SpringBoard call 

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi-Private Pro on us! 

- Check out our Switch to Semi-Private course 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Business Accelerator Program   

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