“Who Not How” Is Missing “The What”

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.

Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.

In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. 

They explain:

• how defining the outcome leads to better workflows
• how AI tools like N8N are changing the game
• why clarity around systems can recapture time and save tens of thousands in recurring costs

Most gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.

Tune in to learn more.

Key Takeaways: 

• Intro (00:00)
• The missing piece in Who Not How is the What (01:08)
• Gym owners rarely consider automation or leverage systems (04:14)
• Importance of tracking business numbers and KPIs (06:49)
• Think outside the fitness industry for ideas (08:20)
• Automating content creation with AI workflows (10:30)
• Closing challenge (11:59)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

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