When It's Time To Scale Your Marketing

Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth.

How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk about this topic in today's episode.

Tim encourages gym owners to not be afraid to spend money on advertising. This is an investment you are making that will give you a return on investment. We are spending around $350 a day here at our gym with an ROI of around 8X. The amount of money you spend on advertising is not an expense but an investment.

However, you don't just throw money blindly, you have to analyze the data and test different channels. Once you can attribute the consultations and members signing up directly to a specific channel, then you have to go hard on it.

Are you a gym owner who is wondering how much money you should be spending on your Google and Facebook ads? Click play to learn how to determine the right amount and the one major thing you should know.

Key Takeaways

• How much you should be spending on Google Ads
• Why gym owners do not spend money on advertising (04:14)
• How to determine a client's worth to your business (06:04)
• He who's willing to spend the most to acquire a client will win (07:20)
• Don't be scared to spend money on marketing (07:47)
• Google ads vs. Facebook ads: Which one is better (08:37)
• How we drive leads from Google ads right into our CLA (14:00)
• Lean on the data, not guessing to drive your marketing campaigns (16:44)

Additional Resources:

• winninggym.com/workshop
• winninggym.com/demo

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• www.PFMarketingSolutions.com/Call
• pfmarketingsolutions.com/automation
• www.CLACourse.com
• www.ProFitGPS.net
• Marketing Talk with Fitness Professionals Facebook Group
• https://PFMarketingSolutions.com/Data

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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit

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You can find out more about Tim and the strategies covered in this episode by checking out our website.

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Would you rather watch the video version instead?

Head over to our YouTube channel to watch this episode by going here