Use This Content Marketing Strategy All Year Long
- Author
- Tim Lyons and Randy Angsten
- Published
- Tue 22 Sep 2020
- Episode Link
- https://built-to-grow.simplecast.com/episodes/use-this-content-marketing-strategy-all-year-long-kFVeoGgp
Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.
Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based approach. They've found that it brings them new leads, new clients, new trials, and is something that anyone can do.
Today, they dive into their own fool-proof content remarketing strategy and explain why their goal is to drive traffic to their website continually. They also discuss the importance of building evergreen offers and how it lends to your marketing approach's longevity.
Click play on this episode to learn more about the essential metrics you should be looking out for to ensure higher lead conversions.
Key Takeaways
- Why branding and educational content work as a marketing strategy (03:00)
- Our content remarketing strategy (5:56)
- The purpose of driving people to your website (6:55)
- Why you should be building evergreen offers (11:05)
- Position your content-based marketing like this (14:05)
- Pay attention to the retargeting that is happening around you (17:14)
Additional Resources:
Register for the Fitness Growth Summit
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- www.PFMarketingSolutions.com/Call
- winninggym.com/workshop
- www.PFMarketingSolutions.com/Automation
- www.CLACourse.com
- www.ProFitGPS.net
- Marketing Talk with Fitness Professionals Facebook Group
- https://PFMarketingSolutions.com/Data
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If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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Head over to our YouTube channel to watch this episode by going here
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Connect with Randy:
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